HP On the Road:
We went outside onto the road to come in contact with people, spread postcards with the topic synthetic biology and talked about the “fear of genes”.
Furthermore, we gave presentations at our university to inform the general public.
We also went back to school to talk about Biotechnology as a field of studying - a topic which went way to short in our school time.
HP On the Web:
We think that nowadays, using the social media is at least as important as going outside onto the road. Therefore, we also became active on Facebook and developed strategies to inform the people.
First, we asked people in a survey what they know about Vitamin B12 and about biotechnology.
We additionally started a big campaign to inform people about Vitamin B12 - a substance of which probably everyone has already heard of. However, we gave the facts probably not everyone knew about.