Difference between revisions of "Team:Cornell NY/Integrated Practices"

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                     <h2 class="section-heading" style="padding-top: 50px;color:white">Timeline: Ideation Phase</h2>
 
                     <h2 class="section-heading" style="padding-top: 50px;color:white">Timeline: Ideation Phase</h2>
                     <p class="section-subheading text-muted" style="color:white">Just from preliminary interviewing, we realized that there was a great need for the prevention and detection of mastitis. We became increasingly excited because our project seemed promising so, we got to work. Our wet lab team chose bacteriocin genes based on the information that Dr. Nydam had provided us. Our product development team focused on the prevention of mastitis and narrowed their ideas down to a multi-purpose milking nozzle with interchangeable parts. Our CS/ECE subteam focused on the detection of mastitis, creating an app and a microscope attachment. We brought these sketches to experts in the ideation phase.
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                     <p class="section-subheading text-muted" style="color:white">Just from preliminary interviewing, we realized that there was a dire need for the prevention and detection of mastitis. Our wet lab team created a bacteriocin treatment, choosing genes based on the information that Dr. Nydam had provided us with. Our product development team focused on the prevention of mastitis and narrowed their ideas down to a multi-purpose milking nozzle with interchangeable parts. Our CS/ECE subteam focused on the detection of mastitis, creating an app and a microscope attachment. We brought these sketches to experts in the ideation phase.
 
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                                     <p class="text-muted" style="color:black">Milkrite, a division of Avon Rubber and Plastics, works on products for the agriculture industry and is based out of Wisconsin and California. Milkrite is the world’s largest provider of dairy rubber wear, with their core business focused on creating rubber liners which are used in the milking machine. We reached out to Tom Votny, a representative of Milkrite. During our conversation, we learned about the current state of the milking machine market, what technologies had already been developed for shell and liners, how products were typically tested, and how large companies conducted their market research. The insight we gained helped the product development further understand that the direction they are going with the milking shell is feasible, but simultaneously allowed them to find out what other components of the milking machine they would have to consider. We also learned that farmer feedback is essential to making sure that our project as a whole would do well in the market. As a result, we launched into contacting as many farms as we could to garner that feedback.</p>
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                                     <p class="text-muted" style="color:black">Milkrite, a division of Avon Rubber and Plastics, is the world’s largest provider of dairy rubber wear, with their core business focused on creating rubber liners used in milking machines. We reached out to Tom Votny, a representative of Milkrite. During our conversation, we learned about the current state of the milking machine market, what technologies have already been developed for milking shells and milking machine liners, how products are typically tested, and how large companies conduct their market research. The insight we gained showed the product development team that their ideas for the milking shell were feasible and alerted them to the other components of the milking machine they would have to consider in their design. We also learned that farmer feedback is essential to making sure that our project as a whole succeeds in the market. We launched into began contacting as many farms as we could to gather that feedback.</p>
 
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                                     <p class="text-muted" style="color:black">With sketches in hand from product development for the milking shell, and outlines of the CS app, we launched into a series of farm visits to garner that feedback that Milkrite had emphasized so strongly. We went to the Muranda Cheese Company located in Waterloo, NY, and talked to Blane Murray, who is in charge of 90 milking cows at the dairy farm. Blane told us that our idea as a whole was valuable because it is a preventative measure for mastitis. We showed him our proposed sketches for the customizable shell with various modules, and he suggested that the most useful modules would be the temperature sensor, UV light, iodine spray, and cooler. With respect to our app, Blane said that bigger and more technologically advanced farms would find it more useful. One important point that Blane pointed out about marketing our product to farmers was its cost effectiveness. Farmers want to know that our device works, and whether they are going to get a return on their investment. Throughout the farm visit as we were explaining our ideas and he was providing us with feedback, Blane was highly interested in trying our product once we built our prototype. With these suggestions in mind, we went back to make improvements on our product idea and app before reaching out to two very different farms that Blane had referred us to.</p>
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                                     <p class="text-muted" style="color:black">With product development's sketches for the milking shell and outlines for the CS iPhone app, we started into a series of farm visits to gather the feedback that Milkrite had emphasized so strongly. We went to the Muranda Cheese Company in Waterloo, NY, and talked to Blane Murray, who is in charge of 90 milking cows at the dairy farm. Blane told us that our idea as a whole was valuable because it includes a preventative measure for mastitis. We showed him our proposed sketches for the customizable milking shell with various modules, and he indicated that the most useful modules would be the temperature sensor, UV light, iodine spray, and cooler. With respect to our app, Blane said that bigger and more technologically advanced farms would find it more useful. Blane also pointed out the importance of cost effectiveness. Farmers want to know that our device works, and whether they are going to get a return on their investment. Throughout the farm visit as we explained our ideas and he provided us with feedback, Blane was highly interested in testing our product once we built our prototype. With Blane's suggestions in mind, we went back to Ithaca to make improvements on our product idea and app before reaching out to two very different farms that Blane had referred us to.</p>
 
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Revision as of 04:41, 14 October 2016

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  • July 15, 2016

    Milkrite

    110 Lincoln St, Johnson Creek, WI 53038

    Milkrite, a division of Avon Rubber and Plastics, is the world’s largest provider of dairy rubber wear, with their core business focused on creating rubber liners used in milking machines. We reached out to Tom Votny, a representative of Milkrite. During our conversation, we learned about the current state of the milking machine market, what technologies have already been developed for milking shells and milking machine liners, how products are typically tested, and how large companies conduct their market research. The insight we gained showed the product development team that their ideas for the milking shell were feasible and alerted them to the other components of the milking machine they would have to consider in their design. We also learned that farmer feedback is essential to making sure that our project as a whole succeeds in the market. We launched into began contacting as many farms as we could to gather that feedback.

  • July 25, 2016

    Muranda Cheese Company

    3075 NY-96, Waterloo, NY 13165

    With product development's sketches for the milking shell and outlines for the CS iPhone app, we started into a series of farm visits to gather the feedback that Milkrite had emphasized so strongly. We went to the Muranda Cheese Company in Waterloo, NY, and talked to Blane Murray, who is in charge of 90 milking cows at the dairy farm. Blane told us that our idea as a whole was valuable because it includes a preventative measure for mastitis. We showed him our proposed sketches for the customizable milking shell with various modules, and he indicated that the most useful modules would be the temperature sensor, UV light, iodine spray, and cooler. With respect to our app, Blane said that bigger and more technologically advanced farms would find it more useful. Blane also pointed out the importance of cost effectiveness. Farmers want to know that our device works, and whether they are going to get a return on their investment. Throughout the farm visit as we explained our ideas and he provided us with feedback, Blane was highly interested in testing our product once we built our prototype. With Blane's suggestions in mind, we went back to Ithaca to make improvements on our product idea and app before reaching out to two very different farms that Blane had referred us to.

  • July 28, 2016

    Quality Milk Production Services

    240 Farrier Rd, Ithaca, NY 14853

    At this point, it had been nearly two months since our last visit with Daryl Nydam of Quality Milk Production Services. He had given us a plethora of valuable information while we were still in the beginning stages of the project, so we chose to go back and talk to him again once our ideas were more fleshed out. We talked to him about the progress of our bacteriocin research, and Dr. Nydam lent us a field guide for mastitis that gave us a solid foundation of how we should move forward with bacteriocin testing. He also agreed to provide us with infected milk samples that we could use as test targets, and genomic preps of Lactococcus lactis and Bacillus subtilis, two promising bacteriocins that required genes too large to synthesize. We then spoke to Dr. Nydam about the milking shell that we were developing for the milking machine to aid in the prevention of the disease. He particularly liked the iodine spray, UV light, and cold shock modules. He thought the idea of the cold shock was extremely innovative, but suggested that we talk to more experts to discover if physiologically it would work. No research seems to have been done on the temperature that would be required to achieve the cold shock. We also spoke to Dr. Nydam about our ideas for the app we are going to give to farmers. He referred us to research articles he had read that would help us with the economic analysis of treating or culling a cow. He told us to refer to the published scientific literature for the most accurate descriptions to be used for CowMD, but that the symptoms for each type of mastitis often blur together so a search engine taking inputs of symptoms would not be useful. In addition, he was fascinated by the somatic cell counter and urged us to further pursue that option. While there are tests like the California Mastitis Test that already allow farmers to quickly detect mastitis, this new innovation could change the way the disease is approached and dealt with by farmers. Dr. Nydam praised us for choosing a project in the dairy industry because of the strong agricultural presence in New York, along with the connections that Cornell has. Overall, Dr. Nydam emphasized something that everyone we have met has said: farmers want ease and effectiveness. Throughout the rest of the creation process, we kept that in mind through the rest of our project.

  • August 1, 2016

    Windstott Farm

    839 Indian Field Road, Genoa, NY 13071

    The first farm recommended to us by Blane Murray that we visited was Windstott Farm, located in Genoa, NY. This farm was unlike other farms that we had been to, because it was a robot farm, and we were beyond excited to gain a different perspective on the needs and processes carried out at traditional dairy farms. We spoke to Bill Kilcer, the owner. He implemented robotic milking machines around 7 years ago for his farm of 130 cows. Robot farms require very little human interaction - cows step into the machine as they need to, and sensors detect the teats before latching on. We watched the process and noticed that the iodine spray was automatically sprayed after milking, unlike other farms where a person had applied it manually. Bill told us that our idea of having a temperature sensor, flow rate sensor, iodine spray, and indicator as part of the shell was already incorporated into the robots. He also said that our app would not be as helpful for him because all the data that the milk samples are tested for, such as conductivity, temperature, and amount of fat and protein, is already stored into the computer. This valuable feedback made us realize that our idea would be most helpful for bigger traditional dairy farms.

  • August 2, 2016

    Scipio Springs Dairy

    2049 Mosher Rd, Union Springs, NY 13160

    We were thrilled to schedule our next farm visit to Scipio Springs Dairy in Scipio Center, NY because it was very different from the previous two farms that we had visited. Scipio Springs Dairy is a much larger farm with 800 cows and is set up like a traditional milking parlor, with 12 cows in parallel with one another. We met with Bill Morgan, who looks over the operations of the dairy farm, and the herd manager of the farm, allowing us to get a more well-rounded feedback on our wet lab, product development, and app components of our project. Bill was extremely interested in implementing bacteriocins on his farm instead of using traditional antibiotics. He was impressed by our modular idea for the shell because he believed that it was an all-encompassing prevention to mastitis. Bill believed that the UV light would be a great alternative to the traditional use of heat because heat changes the functionality of the proteins in the milk as well as the milk’s flavor. He also liked the idea of the temperature sensor because gram negative bacteria mastitis typically causes an increase in temperature. Using a temperature sensor would be better than the conventional way of finding out that the mastitis is caused by gram negative bacteria visually because by the time the cause is found, the damage to the cow and its milk is already done. Overall, Bill Morgan was supportive of our idea, and was interested in trying out our prototype and app once we finalized them.

  • August 4, 2016

    Dairy One Co-op Inc

    720 Warren Rd, Ithaca, NY 14850

    Dairy One is a dairy data management company that assists farmers in making decisions on their farms. Blane Murray from the Muranda Cheese Company uses Dairy One’s services, and referred us to the company. We spoke with John Tauzel and James Zimmermann primarily for feedback on our app. Dairy One supported the Somatic Cell Counter idea for its innovative idea and convenience. For the cost calculator, they noted that calculating the overall profit/loss of the farm rather than looking at individual cows would be more beneficial. They suggested that the cow data show the effectiveness of the farmer’s practices, so that the farmer can review productivity and make long term decisions.

  • October 1, 2016

    Muranda Cheese Company

    Blane from the Muranda Cheese Company looked at our prototype and noted that the temperature sensor could be in the way if the teats are too close together. He suggested that we remove extraneous components on the outside of the shell that could be destroyed if the cow kicked. He also mentioned that we should try to get the modules inside the shell in a way that would not affect the liner.

  • October 1, 2016

    Scipio Springs Dairy

    2049 Mosher Rd, Union Springs, NY 13160

    Bill Morgan of Scipio Farm remembered our ideas from before and gave us a thorough analysis of what he thought of the various aspects of our project. He first gave his opinion on the milk shell. The iodine application through sponges and UV light between milkings of cows were both especially supported. They would both prevent the transfer of bacteria and hinder the growth of bacteria to begin with. The temperature sensor would be effective because a temperature change in an infected quarter of the udder is a common indicator of the occurrence of mastitis. Bill Morgan was overall very enthusiastic with our modified shell, and told us that many farmers including himself would invest in the purchase of a new device that would decrease the occurrence of mastitis. Usually, shells are a one-time purchase and only replaced when there is a better product in the market, which means that farmers would be willing to spend the money for an improvement of quality. Currently, shells range cost $40-$50, but Bill Morgan said he would spend $100-$200 for what we were offering, which would still be less than some other products on the market. This willingness comes from the fact that each case of mastitis could cost up to $300, and would permanently scar infected cows so that they would produce 10% less milk for the remaining duration of their milking days. Any way to decrease mastitis is therefore looked upon favorably. In addition, since he is able to identify the strain of bacteria for each case causing mastitis on his farm using a special plate, choosing a specific bacteriocin for treatment is better than traditional antibiotics. He also said that the microscope and app we were designing would be either more convenient or less costly than current management techniques for mastitis.