Difference between revisions of "Team:Bulgaria/Entrepreneurship"

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<h2>Entrepreneurship</h2>
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In previous years, iGEM had an entrepreneurship track. Teams were encouraged to build projects and focus around commercializing their work. We have now moved to an award as the best work in this area may come from teams who are not solely focused on entrepreneurship.
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<p>The Best Supporting Entrepreneurship award recognizes exceptional effort to build a business case and commercialize an iGEM project. This award is open to all teams to show that entrepreneurship is something all teams can aspire to do with their project. This award can go to an new project, or to a previous project that a team aimed to commercialize. Have you filed a provisional patent on your project/device/process? Have you raised money to build and ship products? Have you pitched your idea to investors and received money? Complete the entrepreneurship section on the 2016 Judging form and tell us what you did. As always in iGEM, the aim is to impress the judges! </p>
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<h5>Inspiration</h5>
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<p>You can look at what other teams did to get some inspiration! <br />
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Here are a few examples:</p>
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<li><a href="https://2014.igem.org/Team:UCC_Ireland">2014 UCC Ireland</a></li>
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<li><a href="https://2014.igem.org/Team:Imperial">2014 Imperial College London</a></li>
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        }
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<li><a href="https://2013.igem.org/Team:UCL_E">2013 University College London Entrepreneurship</a></li>
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<li><a href="https://2012e.igem.org/wiki/index.php/Team:MIT_E">2012 MIT Entrepreneurship</a></li>
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<div class="wrapper">
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    <nav>
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        <ul class="navigation-bar">
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            <li class="menu-item">
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                <a href="https://2016.igem.org/Team:Bulgaria">home</a>
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            </li>
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            <li class="menu-item drop-link"> project
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                <ul class="project-submenu dropdown-content">
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Overview">overview</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Results">results</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/FutureWork">future work</a></li>
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                </ul>
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            </li>
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            <li class="menu-item drop-link">notebook
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                <ul class="notebook-submenu dropdown-content">
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/LabBook">lab book</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Safety">safety</a></li>
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                </ul>
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            </li>
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            <li class="menu-item"><a href="https://2016.igem.org/Team:Bulgaria/Lab">lab</a></li>
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            <li class="menu-item drop-link">achievements
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                <ul class="achievements-submenu dropdown-content">
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/MedalCriteria">medal criteria</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Part">parts</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/HelpGuide">help guide</a></li>
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                </ul>
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            </li>
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            <li class="menu-item drop-link"><a href="https://2016.igem.org/Team:Bulgaria/HP/Silver">human practices</a>
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                <ul class="humanpractice-submenu dropdown-content">
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Engagement">public engagement</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Integrated_Practices">integrated human practices</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Collaborations">collaboration</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Entrepreneurship">enterpreneurship</a></li>
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                </ul>
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            <li class="menu-item drop-link">team
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                <ul class="team-submenu dropdown-content">
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Members">members</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/OurStory">our story</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Attributions">attributions</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/University">university</a></li>
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                    <li class="sub-item"><a href="https://2016.igem.org/Team:Bulgaria/Bulgaria">Bulgaria</a></li>
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    <main>
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        <img src="https://static.igem.org/mediawiki/2016/0/0d/Enterp-1.png" alt="Mind Map" class="image">
 +
 +
        <div class="sponsorship">
 +
            <p class="text">
 +
                Being the first Bulgarian iGEM team was not an easy task.
 +
                Sponsoring scientific research and projects in our country
 +
                is not a common practice so the realization of our project
 +
                would not have been possible without our entrepreneurship
 +
                and marketing flair. The lack of money and the approaching
 +
                deadline for registration motivated us to split the team
 +
                in two workgroups. The first group was mostly concentrated
 +
                in research and planning the biology work, whereas the second
 +
                group was responsible for the popularization of the project
 +
                and provision of financial resources for iGEM Bulgaria.
 +
                Social networks’ profiles for Facebook, LinkedIn, Twitter
 +
                and Indiegogo were developed and designed for different
 +
                target groups. To optimize our organization and make
 +
                our work flexible we used the online platforms Trello and Slack.
 +
            </p>
 +
        </div>
 +
 +
        <img src="https://static.igem.org/mediawiki/2016/9/9f/Enterp-2.png" alt="Mind Map" class="image">
 +
 +
        <div class="business-plan">
 +
            <p class="text">
 +
                Our business plan was to create a product out of the iGEM
 +
                idea and to sell it to companies as well as to individuals.
 +
                For that we created a social campaign that aimed (and still aims)
 +
                to convince more young Bulgarians to stay in our country, do
 +
                science and fearlessly work for achieving their goals. Our
 +
                enthusiasm drew the attention of several big media and soon
 +
                we had our first donations. However, the amount of money
 +
                raised was not enough so we took a risk and invested some
 +
                of the money in T-shirts with our logo and moto. The idea
 +
                was to create an additional possibility for revenue generation
 +
                through direct sells and reinvestment in more T-shirts.
 +
            </p>
 +
        </div>
 +
 +
        <div class="strategy">
 +
            <p class="text">
 +
                This strategy provided us the required money and we successfully
 +
                registered for the competition. Our media broadcasts continued
 +
                and as a result a Bulgarian employee in Thermofisher saw us and
 +
                convinced the company to give us the consumables we needed to
 +
                begin our work. As we gathered popularity we started offering
 +
                different companies opportunities for sponsorship and partnership.
 +
                We guaranteed them advertisement and involvement in an exciting
 +
                and innovative project. As a result we established a long term
 +
                partnership with the major biotech industry in Bulgaria,
 +
                namely BioVet, which also supported us financially. We proved
 +
                that iGEM could be sold as a social and scientific project
 +
                and we believe that the brand could be used in future for
 +
                the next competitions to come. This way we accomplished
 +
                not only our immediate goal to raise the money necessary
 +
                for the project, but also the aim of our campaign to provide
 +
                opportunities for young people. Now the Bulgarian business
 +
                community is more open towards collaboration with young
 +
                scientists working on cutting-edge projects. We are convinced
 +
                that this new attitude could trigger a whole new phase in
 +
                the economic development of Bulgaria.
 +
            </p>
 +
        </div>
 +
    </main>
 +
 +
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Revision as of 23:20, 19 October 2016

Mind Map

Being the first Bulgarian iGEM team was not an easy task. Sponsoring scientific research and projects in our country is not a common practice so the realization of our project would not have been possible without our entrepreneurship and marketing flair. The lack of money and the approaching deadline for registration motivated us to split the team in two workgroups. The first group was mostly concentrated in research and planning the biology work, whereas the second group was responsible for the popularization of the project and provision of financial resources for iGEM Bulgaria. Social networks’ profiles for Facebook, LinkedIn, Twitter and Indiegogo were developed and designed for different target groups. To optimize our organization and make our work flexible we used the online platforms Trello and Slack.

Mind Map

Our business plan was to create a product out of the iGEM idea and to sell it to companies as well as to individuals. For that we created a social campaign that aimed (and still aims) to convince more young Bulgarians to stay in our country, do science and fearlessly work for achieving their goals. Our enthusiasm drew the attention of several big media and soon we had our first donations. However, the amount of money raised was not enough so we took a risk and invested some of the money in T-shirts with our logo and moto. The idea was to create an additional possibility for revenue generation through direct sells and reinvestment in more T-shirts.

This strategy provided us the required money and we successfully registered for the competition. Our media broadcasts continued and as a result a Bulgarian employee in Thermofisher saw us and convinced the company to give us the consumables we needed to begin our work. As we gathered popularity we started offering different companies opportunities for sponsorship and partnership. We guaranteed them advertisement and involvement in an exciting and innovative project. As a result we established a long term partnership with the major biotech industry in Bulgaria, namely BioVet, which also supported us financially. We proved that iGEM could be sold as a social and scientific project and we believe that the brand could be used in future for the next competitions to come. This way we accomplished not only our immediate goal to raise the money necessary for the project, but also the aim of our campaign to provide opportunities for young people. Now the Bulgarian business community is more open towards collaboration with young scientists working on cutting-edge projects. We are convinced that this new attitude could trigger a whole new phase in the economic development of Bulgaria.