We had a conversation with Alcohol Academy’s director, Mr. James Morris over Skype, asking him about his opinions of the potential impacts the AlcoPatch might have on our society. Mr Morris mentioned “brief intervention” where doctors or health professionals would try to spot and motivate people to change behaviour patterns which might become harmful to them. Perhaps an alcohol awareness patch like ours might be useful to health professionals who are trying to make people more conscious of how much alcohol they consume?Mr James Morris said:“Maybe the AlcoPatch is something that they could give, or build it into a project to see whether people who are receiving brief intervention would like to receive the AlcoPatch and found it useful thereafter.”

Mr. Morris then explained the “multidimensional aspects” to alcohol consumption and how an awareness tool would have limited impact in reducing alcoholism. He suggested, rather than talking about how our patch can reduce alcohol consumption, it would be more appropriate to discuss how our patch could help make people more aware of how much they are drinking. Furthermore, our patch doesn’t measure intoxication as of such, it measures how much ethanol is in the sweat and thus how much is in the blood; but as to how drunk someone is, this has much more factors involved in its understanding. He explained: “[Your] Tolerance to alcohol, [is affected by] your size, your weight, how tall you are, how much you’ve eaten, any medical conditions”.