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Revision as of 06:49, 17 October 2016

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  • July 15, 2016

    Milkrite

    110 Lincoln St, Johnson Creek, WI 53038

    Milkrite, a division of Avon Rubber and Plastics, is the world’s largest provider of dairy rubber wear, with their core business focused on creating rubber liners used in milking machines. We reached out to Tom Votny, a representative of Milkrite. During our conversation, we learned about the current state of the milking machine market, what technologies have already been developed for milking shells and milking machine liners, how products are typically tested, and how large companies conduct their market research. These insights showed the product development team that their ideas for the milking shell were feasible and alerted them to the other considerations they would have to make in their design. We also learned that farmer feedback is absolutely essential to ensuring that our project as a whole succeeds in the market. We began contacting as many farms as we could to gather that feedback.

  • July 25, 2016

    Muranda Cheese Company

    3075 NY-96, Waterloo, NY 13165

    With product development's sketches for the milking shell and outlines for the CS iPhone app, we started a series of farm visits to gather the feedback that Milkrite had emphasized so strongly. We went to the Muranda Cheese Company in Waterloo, NY, and talked to Blane Murray. Blane told us that our project was especially valuable because it includes a preventative measure for mastitis. We showed him our proposed sketches for the customizable milking shell with various modules, and he indicated that the most useful modules would be the temperature sensor, UV light, iodine spray, and cooler. Blane said that our app would be more useful for bigger and more technologically advanced farms, and referred us to two more farms we could speak to. Blane also pointed out the importance of cost effectiveness. Farmers want to know that our device works, and whether they are going to get a return on their investment. With Blane's suggestions in mind, we went back to Ithaca to make improvements on our product idea and app.

  • July 28, 2016

    Quality Milk Production Services

    240 Farrier Rd, Ithaca, NY 14853

    Nearly two months after our first visit with Daryl Nydam of Quality Milk Production Services, we decided to talk to him again now that our ideas were more fleshed out. We talked to him about the progress of our bacteriocin research, and Dr. Nydam lent us a field guide for mastitis that gave us a solid foundation of how we should move forward with bacteriocin testing. He also agreed to provide us with infected milk samples that we could use as test targets, and genomic preps of Lactococcus lactis and Bacillus subtilis, two promising bacteriocins that required genes too large to synthesize.

    We then spoke to Dr. Nydam about the milking shell that we were developing for the milking machine to aid in the prevention of the disease. He particularly liked the iodine spray, UV light, and cold shock modules. He thought the idea of the cold shock was innovative, and suggested that we talk to more experts to see whether cold shock would be physiologically effective.

    We also spoke to Dr. Nydam about our ideas for the app. He recommended some academic literature that would help us with the economic analysis of treating or culling a cow. He was fascinated by the somatic cell counter and urged us to further pursue that option. While there are tests like the California Mastitis Test that already allow farmers to quickly detect mastitis, this new innovation could change the way the disease is approached and dealt with by farmers.

    Dr. Nydam praised us for choosing a project in the dairy industry because of the strong agricultural presence in New York, along with the connections that Cornell has. Overall, Dr. Nydam emphasized something that everyone we have met has said: farmers want ease and effectiveness. We kept that in mind through the rest of our project.

  • August 1, 2016

    Windstott Farm

    839 Indian Field Road, Genoa, NY 13071

    The first farm recommended to us by Blane Murray was Windstott Farm, a 130-cow farm located in Genoa, NY. Unlike other farms that we had been to, this farm was a robot farm, and we were excited to gain a different perspective on the needs of dairy farms. We spoke to the owner, Bill Kilcer. He began implementing robotic milking machines around 7 years ago. Robot farms require very little human interaction--cows step into the machine as they need to, and sensors detect its teats before latching on. We watched the process and noticed that the iodine is automatically sprayed after milking, unlike other farms where a person applies it manually. Bill told us that our ideas of having a temperature sensor, flow rate sensor, iodine spray, and indicator built into the shell were already incorporated into the robots. He also said that our app would not be as helpful for him because all the data that the milk samples are tested for, such as conductivity, temperature, and amount of fat and protein, are already stored into a computer. This feedback made us realize that our idea would be most helpful for bigger traditional dairy farms.

  • August 2, 2016

    Scipio Springs Dairy

    2049 Mosher Rd, Union Springs, NY 13160

    Scipio Springs Dairy is a much larger farm with 800 cows and is set up like a traditional milking parlor, with rows 12 cows parallel to each other. We met with Bill Morgan, who supervises operations of the dairy farm, and the herd manager of the farm, allowing us to get a more well-rounded feedback on our wet lab, product development, and app components of our project. Bill was extremely interested in implementing bacteriocins on his farm instead of using traditional antibiotics. He was impressed by our modular idea for the shell because he believed that it was an all-encompassing prevention to mastitis. Bill believed that the UV light would be a great alternative to the traditional use of heat because heat changes the functionality of the proteins in the milk as well as the milk’s flavor. He also liked the idea of the temperature sensor because gram negative bacteria mastitis typically causes an increase in temperature. Using a temperature sensor would be better than the conventional way of finding out that the mastitis is caused by gram negative bacteria visually because by the time the cause is found, the damage to the cow and its milk is already done. Overall, Bill Morgan was supportive of our idea, and was interested in trying out our prototype and app once we finalized them.

  • August 4, 2016

    Dairy One Co-op Inc

    720 Warren Rd, Ithaca, NY 14850

    Dairy One is a dairy data management company that assists farmers in making decisions on their farms. Blane Murray from the Muranda Cheese Company uses Dairy One’s services, and referred us to the company. We spoke with John Tauzel and James Zimmermann primarily for feedback on our app. Dairy One supported the Somatic Cell Counter idea for its innovative idea and convenience. For the cost calculator, they noted that calculating the overall profit/loss of the farm rather than looking at individual cows would be more beneficial. They suggested that the cow data show the effectiveness of the farmer’s practices, so that the farmer can review productivity and make long term decisions.

  • October 1, 2016

    Muranda Cheese Company

    Blane from the Muranda Cheese Company looked at our prototype and noted that the temperature sensor could be in the way if the teats are too close together. He suggested that we remove extraneous components on the outside of the shell that could be destroyed if the cow kicked. He also mentioned that we should try to get the modules inside the shell in a way that would not affect the liner.

  • October 1, 2016

    Scipio Springs Dairy

    2049 Mosher Rd, Union Springs, NY 13160

    Bill Morgan of Scipio Farm remembered our ideas from before and gave us a thorough analysis of what he thought of the various aspects of our project. He first gave his opinion on the milk shell. The iodine application through sponges and UV light between milkings of cows were both especially supported. They would both prevent the transfer of bacteria and hinder the growth of bacteria to begin with. The temperature sensor would be effective because a temperature change in an infected quarter of the udder is a common indicator of the occurrence of mastitis. Bill Morgan was overall very enthusiastic with our modified shell, and told us that many farmers including himself would invest in the purchase of a new device that would decrease the occurrence of mastitis. Usually, shells are a one-time purchase and only replaced when there is a better product in the market, which means that farmers would be willing to spend the money for an improvement of quality. Currently, shells range cost $40-$50, but Bill Morgan said he would spend $100-$200 for what we were offering, which would still be less than some other products on the market. This willingness comes from the fact that each case of mastitis could cost up to $300, and would permanently scar infected cows so that they would produce 10% less milk for the remaining duration of their milking days. Any way to decrease mastitis is therefore looked upon favorably. In addition, since he is able to identify the strain of bacteria for each case causing mastitis on his farm using a special plate, choosing a specific bacteriocin for treatment is better than traditional antibiotics. He also said that the microscope and app we were designing would be either more convenient or less costly than current management techniques for mastitis.