HP On the Road:

We went outside on the road to come in contact with people. We spread postcards with the topic synthetic biology and talked about the “fear of genes”.

Furthermore, we gave presentations at our university to inform the general public.

We also wanted to go back to school, to talk about Biotechnology as a field of studying - a topic which went way to short in our school time.

HP On the Web:

We think that nowadays, using the social is at least as important as going outside to the road. Therefore, we also became active on Facebook and developed strategies to inform the people.

First, we asked people in a survey what they now about vitamin B₁₂, and about biotechnology

We started a big campaign to inform people about Vitamin B₁₂ - a substance of which probably everyone already heard of. However, we gave the facts probably not everyone knew about.

Engagement:

• Presentations
• Discussions
• Schools
• Information
• Press