Team:Cornell NY/Integrated Practices

Variant HTML Builder by Medium Rare

Header 2

Timeline - Implementation
[September - October]

PROGRESS:After receiving feedback in the Ideation Phase, we modified our sketches and incorporated suggested changes. For the milking shell, we got rid of the flow sensor module and added an option for a blank module if a farmer did not want to purchase all of the modules. We changed the iodine spray module to a sponge applicator, since a spray could potentially contaminate the milk. We finished more of our app and updated the designs based on the feedback. We got rid of CowMD since farmers did not find it useful. We also modified cow data to show overall trends of the farm rather than focus individual cows, as DairyOne suggested. Finally, we polished our somatic cell counter designs to present a more user-friendly interface. We continued working on cloning bacteriocins in wet lab, in response to positive feedback. We went back for our final farm visits with a physical prototype of the customizable shell, along with a running app.
QUESTION: Would you buy this product? Why or why not?
FINDINGS: Though our product may be more expensive than the cheapest shells available, farmers would still purchase our product for the long term investment.







  • October 1, 2016
    Muranda Cheese Company
    Waterloo, NY

    Blane Murray looked at our prototype and was interested in the product, but noted a few design changes. He noted that the temperature sensor could be an obstruction if the teats are too close together. He suggested that we remove extraneous components on the outside of the shell that could be damaged if the cow kicked. He also mentioned that we should try to get the modules inside the shell in a way that would not alter the liner.

  • October 1, 2016
    Scipio Springs Dairy
    Union Springs, NY

    Bill Morgan of Scipio Farm gave us a thorough analysis of the various aspects of our project. He supported iodine application through sponges and UV exposure between milkings, because they would prevent growth and transfer of bacteria. Bill told us that he and other farmers would invest in a new device that would decrease the incidence of mastitis. Usually, shells are a one-time purchase and are only replaced when there is a better product in the market. Currently, shells cost about $40-$50, but Morgan said he would spend $100-$200 for what we were offering, which would still be less than some other products on the market. Each case of bovine mastitis can cost up to $300, and permanently damages infected cows so that they produce 10% less milk for the remainder of their milking years, causing additional losses on top of the initial $300 cost. Since farmers can identify the strains of bacteria that cause each case of mastitis on the farm using a special culture plate, choosing a specific bacteriocin for treatment is more precise than the traditional broad-range antibiotic cocktail. Bill also said that the microscope and app we were designing would be more convenient than current management techniques for bovine mastitis.

7 months and 13 interviews later, we turned inspiration into Legendairy results.
FINDINGS: Our dream of curing, preventing, and detecting mastitis can become a reality.

References

[1] Design Kit: The Human-Centered Design Toolkit. (2015, June). Retrieved from https://www.ideo.com/post/design-kit