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+ | Tuberculosis (TB) is an infectious disease caused by the bacterium Mycobacterium tuberculosis. Around the world, 8 million new tuberculosis cases arise and 2 million lives are taken per year (1). There is not yet an effective point-of-care | ||
+ | diagnostic test and current methods of diagnosis tend to be expensive, not sensitive enough and untimely. Additional challenges arise when attempting to diagnose a disease in developing regions, as many current diagnostic tests require highly trained technicians and laboratory equipment, preventing t </font></p> | ||
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Revision as of 01:07, 12 October 2016
Market Analysis
Tuberculosis (TB) is an infectious disease caused by the bacterium Mycobacterium tuberculosis. Around the world, 8 million new tuberculosis cases arise and 2 million lives are taken per year (1). There is not yet an effective point-of-care diagnostic test and current methods of diagnosis tend to be expensive, not sensitive enough and untimely. Additional challenges arise when attempting to diagnose a disease in developing regions, as many current diagnostic tests require highly trained technicians and laboratory equipment, preventing t
I. Demographic Segmentation
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II. Target Market, Market Need, & Customer Discovery
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III. Analysis on Barrier to Enter the Market
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IV. Summary
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Product Development
I. Economy
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II. Economy
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Design COncept
I. Economy
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II. Economy
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III. Economy
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Intellectual Property Protection
I. Economy
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II. Economy
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III. Economy
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SWOT & PEST Analysis
I. Economy
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II. Economy
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III. Economy
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Promotion / Marketing
I. Economy
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II. Economy
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III. Economy
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Financial Analysis
I. Economy
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II. Economy
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III. Economy
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Growth Plan
I. Economy
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II. Economy
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III. Economy
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References
I. Economy
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II. Economy
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III. Economy
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