Difference between revisions of "Team:Michigan/factsheet"
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| + | <body> Human practice in iGEM is about outreaching to the general public and enhancing the communication within the science community. In here, we focus on strengthening the exchange of information for a concrete launch of Synbio application. In order to accomplish this goal, we have created a bench-to-bedside guide, which provides individuals with a guide on how to bring a diagnostic test from the lab into the real world. To supplement the general guide, we also created a specific guide for our diagnostic test, which uses aptamers and NASBA to detect tuberculosis biomarkers. </body> | ||
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Revision as of 01:13, 12 October 2016
Market Analysis
Tuberculosis (TB) is an infectious disease caused by the bacterium Mycobacterium tuberculosis. Around the world, 8 million new tuberculosis cases arise and 2 million lives are taken per year (1). There is not yet an effective point-of-care diagnostic test and current methods of diagnosis tend to be expensive, not sensitive enough and untimely. Additional challenges arise when attempting to diagnose a disease in developing regions, as many current diagnostic tests require highly trained technicians and laboratory equipment, preventing t
I. Demographic Segmentation
The market size of a business needs to be considered when thinking of demographics and segmentation. A common problem is having a market size too large to target for a startup, so a better approach would be to better start at a local level. Segmentation is helpful in narrowing down the focus and the way that the market could be divided. By understanding the demographic background of the entire market, one then uses the relevant information to identify the market to enter first.
When diagnosing a widespread disease like tuberculosis, the market is as large as the entire world and includes all age groups because they could all be affected by the disease. Although only 9,412 of over 10 million new cases in 2014 were in the United States (2), tuberculosis is rampant in less developing parts of the world. Over 95% of TB cases and deaths are in developing countries (3). In 2014, the largest number of new TB cases occurred in South-East Asia and Western Pacific regions, accounting for 58% of new cases worldwide. Africa carries the biggest burden, with 281 cases per 100,000 people(3). The six countries that stand out as having the largest number of incident cases in 2014 were India, Indonesia, Nigeria, Pakistan, People’s Republic of China and South Africa (3).
II. Target Market, Market Need, & Customer Discovery
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III. Analysis on Barrier to Enter the Market
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IV. Summary
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Product Development
I. Economy
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II. Economy
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Design COncept
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Intellectual Property Protection
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II. Economy
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III. Economy
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SWOT & PEST Analysis
I. Economy
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Promotion / Marketing
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Financial Analysis
I. Economy
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Growth Plan
I. Economy
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References
I. Economy
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II. Economy
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III. Economy
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