Team:Michigan/factsheet

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  • Market Analysis

    Tuberculosis (TB) is an infectious disease caused by the bacterium Mycobacterium tuberculosis. Around the world, 8 million new tuberculosis cases arise and 2 million lives are taken per year (1). There is not yet an effective point-of-care diagnostic test and current methods of diagnosis tend to be expensive, not sensitive enough and untimely. Additional challenges arise when attempting to diagnose a disease in developing regions, as many current diagnostic tests require highly trained technicians and laboratory equipment, preventing t

    I. Demographic Segmentation

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    II. Target Market, Market Need, & Customer Discovery

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    III. Analysis on Barrier to Enter the Market

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    IV. Summary

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    Product Development

    I. Economy

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    II. Economy

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    Design COncept

    I. Economy

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    II. Economy

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    III. Economy

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    Intellectual Property Protection

    I. Economy

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    II. Economy

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    III. Economy

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    SWOT & PEST Analysis

    I. Economy

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    II. Economy

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    III. Economy

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    Promotion / Marketing

    I. Economy

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    II. Economy

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    III. Economy

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    Financial Analysis

    I. Economy

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    II. Economy

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    III. Economy

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    Growth Plan

    I. Economy

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    II. Economy

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    III. Economy

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    References

    I. Economy

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    II. Economy

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    III. Economy

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