Objectives
- Make the website user-friendly
- Create a good website structure with beautiful graphics
- Ensure brand is leveraged to establish positive recall with the visitor
- Make it easy for the users to navigate to every section of the site
- Make core information available with reduced number of clicks
- Overall make the site look sleeker to give an edge over competitors
Requirements
- Content Strategy
- Mobile Accessibility
- Use of ViewPort
- All scripts hosted in iGEM system
Phase 1 - Prototyping
Our website is a information-heavy website, while displaying all datas, we wish to enhance user experience by allowing users to read and navigate around our site easily. The general design direction enabled a defined and engaging user experience, enticing the user to navigate gradually through the site at a leisurely pace.
Phase 2 - Style Concepts
Phase 3 - Bringing It All Together